7 For All Mankind
Launched in 2000 with almost immediate worldwide success, premium denim brand 7 For All Mankind has established itself as the go-to label for classic cuts, sophisticated fits and fashion forward designs. Famously dubbed 'Sevens' by its fans, the brand is a favourite among Hollywood's elite including Angelina Jolie, Cameron Diaz and Liv Tyler. The LA-based brand prides itself on its innovative fits and finishes. Shop for summery colour-pop and patterned jeans and stonewash wardrobe staples.